Estate agents list on Holdkey for free and earn 1% commission, automatically, on every sale that completes — while continuing to run their own offer negotiations exactly as they do today.

Estate agents list free on Holdkey and earn 1% commission automatically when a sale completes.

  • List properties for free — no listing fee, ever
  • Run your own offer negotiations exactly as you do today
  • Earn 1% commission automatically on completion — no invoicing
  • Holdkey coordinates the transaction after your handoff, reducing fall-throughs on your accepted offers
For estate agents · Step 2

List free. Negotiate your way.
Earn 1% on every completion.

Bring your seller clients to Holdkey. Run your offer negotiations exactly as you do now — and earn 1% commission on every sale that completes, paid automatically.

The problem

Losing clients on price, then losing visibility after the offer's accepted.

Losing seller clients to online agents on price

Sellers are increasingly choosing cheaper online listing services over your commission — even when you do more of the work.

Losing visibility the moment an offer is accepted

You do all the work of finding a buyer, then lose sight of the deal the instant the offer is accepted.

Slow completions once your role ends

Nobody is coordinating the solicitor, surveyor, and mortgage advisor after you hand off — so deals drag, or fall through.

Why Holdkey

Keep negotiating. Get paid without invoicing.

List free, no listing fee, no subscription

There's no cost to list on Holdkey — no upfront fee, no monthly subscription.

Run your own offer negotiations, exactly as you do now

Nothing changes about how you manage viewings, offers, and counter-offers.

Earn 1% commission, paid automatically

1% of the sale price (inc. VAT) on every completed sale — half of Holdkey's 2% fee, paid automatically, no invoicing.

More of your accepted offers actually complete

After you hand off at offer acceptance, Holdkey coordinates everyone else through to exchange — so deals are less likely to fall through.

What you get

A dashboard built around Step 2.

Manage your listings and offers exactly as you do today, with your commission tracked automatically in the background.

Your estate agents dashboard
  • Full listing management — photos, description, pricing, features
  • Offer inbox with counter-offer negotiation
  • Referral and commission tracking
  • Property search across the whole marketplace
Earnings per completed sale
£300k sale£3,000
£500k sale£5,000
£750k sale£7,500

1% of the sale price, inc. VAT — half of Holdkey’s 2% completion fee. Paid within 5 working days of exchange.

How registration works

Three steps to your first match

1

Register

Tell us your firm or business name, coverage postcodes, and specialisms. Free to join.

2

Verify

Holdkey manually reviews your registration and grants your Holdkey Verified badge.

3

Get matched

Once verified, you're matched to live transactions in your coverage area at Step 2.

Free
Forever. No cost to register, no cost to join.
FCA
Authorised escrow. Funds held securely until exchange.
Verified
Every professional is reviewed before being matched.

What changes for you, and what doesn't

Before offer acceptedAfter offer accepted
Who manages itYou, as normalHoldkey coordinates solicitor, surveyor, mortgage advisor
Your roleList, market, negotiate offersCommission paid automatically on completion
Cost to youFreeFree — you earn 1%, you don't pay anything
FAQ

Frequently asked questions

Is it free for estate agents to list on Holdkey?

Yes. There is no listing fee, subscription, or cost of any kind to list a property or manage offers on Holdkey.

How much do estate agents earn on Holdkey?

Estate agents earn 1% commission on the sale price of every property they list that completes through Holdkey, paid automatically at completion — no invoicing required.

Does the estate agent's role continue after an offer is accepted?

No — the estate agent's role in the transaction ends once an offer is accepted (the end of Step 2). Holdkey then coordinates the solicitor, surveyor and mortgage advisor through to completion, while the agent receives their commission automatically once the sale completes.

Why would an estate agent use Holdkey instead of just Rightmove/Zoopla?

Rightmove and Zoopla are listing portals only — they take no part in what happens after an offer is accepted. Holdkey coordinates the rest of the transaction after handoff, which reduces the fall-through rate on accepted offers, meaning more of an agent's deals actually reach completion — and pays the agent 1% automatically when they do.

Register free. No cost, no catch.

Join the Holdkey professional network and get matched to transactions at step 2.

Register as a estate agent