Selling through Holdkey costs a single flat fee of 2% of your sale price, charged only when the sale completes. There is no upfront cost, and nothing to pay if the transaction falls through.
Holdkey lets you sell your home for a single flat 2% fee, charged only when the sale completes.
No upfront cost, no percentage games. List on Holdkey, get full visibility into your sale from offer to exchange, and receive your proceeds through FCA-authorised escrow the moment everyone confirms.
A typical 1.5%+VAT estate agent fee comes to around £5,400 on a £300k home — a lot for what's often a few viewings and some paperwork chasing.
Purplebricks, Yopa and similar charge a fee whether or not your property actually sells.
You're relying on your estate agent to relay updates from people they're not even coordinating with.
Nothing upfront, nothing if the sale falls through — you only pay when your sale actually completes.
List on Holdkey's own marketplace, or through a participating estate agent who lists free and earns 1% commission on your behalf.
Full visibility from offer acceptance through to exchange — see exactly what stage conveyancing is at, without calling anyone.
Your proceeds are held in FCA-authorised escrow and released the moment all parties confirm — no chasing a bank transfer after completion day.
Everything you need to manage your sale, from listing to the moment your proceeds land.
Your property goes live on Holdkey, or through your participating estate agent.
Review, counter or accept offers directly — acceptance takes your listing off the market instantly.
Visibility into the buyer's survey stage, so you know exactly where their side stands.
Track deeds, searches and contract status without waiting on your estate agent to relay updates.
All parties confirm, and your proceeds release from escrow straight to your bank account.
| Option | What you pay | When |
|---|---|---|
| High-street agent | ~£5,400 (1.5% + VAT) | On completion |
| Purplebricks / Yopa | £999+ | Upfront — sale or no sale |
| Holdkey | £6,000 (2%) | On completion only |
Holdkey charges sellers a flat 2% fee, calculated on the final sale price and charged only on completion. On a £300,000 sale, that's £6,000 — with no upfront cost and nothing owed if the sale doesn't complete.
A typical high-street estate agent charges around 1.5% plus VAT, roughly £5,400 on a £300,000 sale, and this is usually payable regardless of the platform used. Holdkey's 2% flat fee is charged only on completion and includes FCA-authorised escrow and full transaction coordination as part of that fee.
Purplebricks and Yopa typically charge a fee of around £999 upfront, whether or not the property sells. Holdkey charges 2% only on completion — there's no upfront cost and no fee if the sale falls through.
Yes. Estate agents can list your property on Holdkey for free and manage your offers exactly as they would elsewhere. The agent earns a 1% commission automatically when the sale completes, on top of any separate arrangement you have with them.
Once all five parties confirm the transaction is complete at the exchange stage, your proceeds — the sale price minus Holdkey's 2% fee — are released automatically from escrow to your bank account.
List your home on Holdkey and get full visibility into your sale, with your proceeds protected every step of the way.
Register free